Live Sports in 2025
A Digital Transformation
The way fans experience live sports is changing at lightning speed, especially at a local level. Once dominated by broadcast and cable, the action is now shifting to streaming platforms—and audiences are quickly following.
In this guide we will cover the latest trends and industry stats in live sports streaming.
Streaming has taken over
Digital live sports viewership has surpassed traditional TV and will keep climbing—projected to hit 127M U.S. viewers by 2027.
An undeniable generational shift
Younger fans are leading the charge, but adoption is growing across all age groups, making streaming a must-buy for local advertisers.
The surge in women's sports
Women's sports is breaking records and expanding audiences, offering fresh opportunities for brands to connect with passionate fans.
The opportunity for local advertisers
Live sports is one of the rare moments of collective attention, providing local advertisers a powerful stage to engage with audiences.
"What I'm excited about is that now there's more access to not just those larger streaming services where they are selling it nationally, but there is now access to these local brands that are made available programmatically."
Download the 2025 Live Sports Guide
